The Association of Events Management Education (AEME) is pleased to announce that the 8th AEME Events Management Educators Forum will be hosted by the UK Centre for Events Management at Leeds Metropolitan University alongside the Global Events Congress IV: Festivals & Events Research: State of the Art in July 2010.  The intention is to organise the events in such a way that delegates will be able to attend both conferences and will benefit from cheaper combined costs.

Chair of AEME and Head of the UK Centre for Events Management Glenn Bowdin said, "The Global Events Congress IV presents an opportunity for the international events research, professional and academic communities to share research, education and best practice and to network.  The 8th AEME Events Management Educators Forum will take forward AEME's vision of bringing together educators and industry professionals within a State of the Art conference which aims to advance theory, policy and practice.  By combining conferences it presents AEME members with an opportunity to share best practice in events management education and research with a wider international community - AEME members agreed at the AGM in June 2009 that this presented an opportunity not to be missed."

The Global Events Congress IV and 8th AEME Events Management Educators Forum will take place in Leeds from 14-16th July 2010.  For further information please visit the conference website at:

Leeds Metropolitan University has been given a major boost after being announced as the Centre of Excellence for Event Management in Yorkshire and the Humber. This new move means employers and learners in the region can access quality assured training provision to help tackle the skills shortages faced by employers across the region.

The university’s UK Centre for Events Management was awarded the approved status by the National Skills Academy for Sport and Active Leisure – an independent organisation set up to improve skills training for employers and workers in Yorkshire and the Humber.

Geoff Hitchins, Leeds Met’s Chief Executive, says: “Leeds Met has a long history of engaging with employers through our range of sporting, cultural and business partnerships, and providing excellent vocationally based qualifications and training courses. The UK Centre for Events Management at Leeds Met has developed an excellent range of provision to meet the needs of employers and industry bodies.

“We are proud of our role within the Yorkshire and Humber Region in supporting employers as they prepare for London 2012 and other major events and we look forward to working with the National Skills Academy for Sport and Active Leisure to deliver on the region’s skills agenda.”

A range of accredited events courses can now be accessed via the Skills Academy on a full time or part time basis - from one year degrees to postgraduate certificate, diploma and masters programmes. These include BSc in Sports Events Management and postgraduate Certificate, Diploma or MSc in Sports Events Management.

Leeds Met also offers short courses which have been designed to address specific industry professional development needs including courses related to event planning, marketing, finance, risk management and evaluation.

Glenn Bowdin, Head of the UK Centre for Events Management at Leeds Met, says: “The UK Centre for Events Management has an excellent reputation for offering high quality education, training, research and consultancy within the region, nationally and internationally.

“Through a range of initiatives - including the Yorkshire Events Network and Yorkshire Festivals Network - we have been developing opportunities for employers to address specific skills and training needs. We are delighted Leeds Met has been selected as a Centre of Excellence which promises to provide an excellent opportunity to identify employer priorities and deliver training and professional development to events organisations in the region.”

David Meli, Regional Business Development Director at the Skills Academy, says: “Our partnership with Leeds Met allows industry organisations to benefit from the highest quality training for their staff. This has never been so important thanks to the forthcoming Olympics and we believe Leeds Met is best placed to help train the required volunteers and support the delivery of an efficient events workforce pre and post 2012.”

For more information on the National Skills Academy for Sport and Active Leisure in Yorkshire and the Humber, visit or call 0114 292 2367.

The 2008 Research Assessment Exercise (RAE) was conducted jointly by the Higher Education Funding Council for England (HEFCE), the Scottish Funding Council (SFC), the Higher Education Funding Council for Wales (HEFCW) and the Department for Employment and Learning, Northern Ireland (DEL). The results will be used to guide official funding decisions.

Members of the UK Centre for Events Management (UKCEM) were included as part of a pan-university Carnegie Research Institute led submission to RAE 2008 Unit 69, Sports related studies.

The work submitted generated the following profile of results:

4*        15% (World leading research)
3*        25%(Internationally excellent)
2*        35% (Internationally recognized)
1*        25% (Nationally recognized)
U         0% (Unclassified)


Source: Research Fornight Research Power Ranking
(Research power = GPA x Volume/Number of staff)

1 Loughborough University
2 University of Birmingham
3 Leeds Metropolitan University
4 Sheffield Hallam University
5 Liverpool John Moores University
6 University of Wales Institute, Cardiff
7 University of Exeter
8 Brunel University
9 University of Brighton
10 Bangor University
11 University of Stirling
12 University of Bath
13 University of Bristol
14 University of Chichester
15 Staffordshire University
16 Canterbury Christ Church
17 Northumbria University
18 University of Bedfordshire
19 University of Leeds
20 Heriot-Watt University
21 University of Ulster
22 University of Glamorgan
23 University of Hull
24 Aberystwyth University
25 London South Bank
26 University of Chester
27 University of Aberdeen
28 Nottingham Trent University
29 University of Sunderland
30 University of Gloucestershire
31 Swansea University
32 York St John University
33 Bucks New University
34 Roehampton University
35 St Mary's UC (Twickenham)
36 Coventry University
37 Newman University College
38 UC St Mark & St John

There has been a massive growth of research relating to festivals and events over recent years. Much of this has been precipitated by, or has at least resonated with, a policy discourse that presents festivals and events as ‘good’ socio-culturally and economically.  There has also been an explosion of university courses. Events management programmes (including specialist provision concerned with the arts, culture or sport, for example) now proliferate internationally. Moreover, modules on festivals and events have become a common feature of tourism and related courses. The assortment of recent research has drawn on a variety of disciplines and fields of study, such as sociology, economics, management, education, public policy, tourism, sport and leisure studies, planning, and environmental studies.

This conference will take stock and to add insight by enabling connections to be made between different aspects of the currently rather fragmented festivals and events research landscape. By bringing together the researchers from across the world, the event will encourage the creation of new research partnerships. 

Conference features:
  • Encompasses theory, policy and practice
  • Opportunity for London 2012 site visit
  • High quality keynote speakers
  • Access to publication in conference book
  • Prizes for outstanding policy and practice papers
  • PhD track with prize
  • Comprehensive social and networking programme
Papers are now invited for this international conference. The conference will consider, but not be limited to, the following indicative themes:
  • Responsible and/or or sustainable events
  • Events in the context of social, cultural and economic policy
  • Tourism and events
  • Festivals growth
  • Events and festivals education
  • Festivals and cultural exchange
  • Skills and knowledge transfer
  • The cultural industries
  • Events management and planning
  • Marketing
  • Business Events (MICE) and economic development
  • Legacies
Dates for your diary
Deadline for abstracts: 8th January 2010

Please submit to: This email address is being protected from spambots. You need JavaScript enabled to view it.

Deadline for papers to be included in the proceedings: 28th May 2010
  Academic Keynote Speakers
Already confirmed
Beyond economics: Managing the wider impacts of events and festivals
Dr Calvin Jones
Cardiff University, UK
How sponsorship works to benefit events, venues, and sponsors
Professor Kirk Wakefield
Hankamer School of Business, Baylor University, Texas, USA
Arts festivals and European public culture
Dr Monica Sassatelli
University of Sussex, UK
Policy and Practice Keynote Speakers
Already confirmed
Major events and tourism
Alain Dupeyras
Head of Tourism, OECD, Paris

BS8901 and sustainable events

Anne Hayes

Head of Market Development - Sustainability and Risk

BSI – British standards

Managing festival growth
Professor Paul Gudgin
Former Director of Festival Fringe Edinburgh and Visiting Professor, Leeds Metropolitan University
Speakers from London 2012 and South African World Cup
Track chairs
Already confirmed
Dr Charles Arcodia, University of Queensland, Australia
Professor Franco Bianchini, Leeds Metropolitan University, UK
Guy Masterman, Sheffield Hallam University, UK
Dr Eleni Theodoraki, Napier University, UK
Dr Emma Wood, Leeds Metropolitan University, UK
Professor Honggang Xu, Sun Yat-sen University, China
Chairs of Organising Committee                    Chair of Academic Programme
Leila Jancovich and Bernadette Saltibus               Professor Rhodri Thomas
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