An entrepreneurial Leeds Metropolitan University Events Management graduate has created a new mobile app business for the event industry.

Becki Cross, who graduated from the University in 2003 and set up her own event and conference management business shortly after graduation, has now teamed up with business partner John O'Hare to create the Lancashire-based company, Advanced Event Solutions Ltd, which will launch the new Event App in June.

Becki commented: "I found my time studying Events Management at Leeds Met both stimulating and worthwhile. I set up my own business, Events Northern Ltd, within a few years of graduating from university and now, eight years on, I am very excited to be launching this further new business venture."

The app, which is compatible with both Apple and Android devices, is designed to support event organisers and improve attendee experience. Targeted at venues, event organisers and anyone planning to host an event or conference, event attendees are automatically invited to download the application to their mobile phone or mobile device after registering for an event, providing them with complete event information at their fingertips including detailed agenda and directions.

The app is branded to the event host's requirements, providing attendees with event announcements, twitter feed connections and even the ability to cast votes whilst at the event and to provide feedback afterwards. Using the app, organisers can also also use barcode registration scanning to check in attendees.

John added: "Mobile app technology represents the future of event and conference organisation. Event App responds to industry demands as outlined in recent surveys, aims to eradicate some of the challenges currently faced by event professionals and vastly improves the overall attendee experience."

For more information about the app, please contact 01772 323 290 or This email address is being protected from spambots. You need JavaScript enabled to view it.