Jackie Mulligan, Principal Lecturer from the International Centre for Research in Events, Tourism and Hospitality, will be presenting the latest findings from a new future trends report to industry leaders at EIBTM, the global meetings and events expo, which runs from 19 -21 November.
Jackie will be presenting findings on social changes, in particular generational differences,at the industry tradeshow. The presentation will draw on the latest research report - Future of Meetings: The bottom line - which brings together the findings from insights from over 1600 delegates from four continents alongside expert insights.
As Jackie explains: "I am very much looking forward to discussing the research with practitioners and considering the actions in event design and communication that should support businesses to be future-ready".
Earlier this year research carried out by academics at Leeds Met revealed that the UK meeting industry generates 3x more GDP than agriculture and the equivalent of 1 million full-time jobs.
The research revealed that:
. The UK meeting industry delivers £58.4 billion to the UK's gross domestic product (GDP) - making a contribution three times greater than agriculture to the country's economy.
. The meeting industry is the UK's 16th largest employer with more than 515,000 individuals directly employed - double that of the telecoms industry.
. Including indirect employment, the meeting industry generates more than 1 million full-time equivalent jobs.
. Meetings made a direct gross value added (GVA) contribution of £20.6 billion -more than legal services, accountancy or broadcasting.
. The meeting industry contributed £21.1 billion in taxes to the economy.
. When combined, the space occupied by the 10,000 venues in the UK is the equivalent of 6,000 football pitches and capable of seating 13.5% of the population at any one time.