The latest business insights on international culture, future trends, social media, sustainability, leadership and team psychology will be brought to businesses across the region as part of a unique series of short, practical workshops in January. The weeklong ‘Fresh Start January’ programme from 13th-17th is the first of its kind at the University and will take place at the world class Carnegie Pavilion in Headingley.
The workshops will all be delivered by specialists in events, tourism and hospitality. Jackie Mulligan, Principal Lecturer and one of the workshop leaders on ‘Using future thinking to help you innovate’ explains “Academics from Leeds Metropolitan University are in demand, teaching and presenting insights around the World to industry. This is our chance to present cutting edge insights to professionals on our doorstep.”
Organisers of Fresh Start January promise workshops will blend new insights with practical tips and ideas for businesses to implement and the workshops will include a mix of students, graduates and practitioners providing good networking opportunities and a chance for companies in the region to meet new talent.
Dr Emma Wood, Author of Innovative Marketing Communications and reader in Festivals and Event Marketing will lead a workshop on market research ‘What do they want from me? Doing and using customer research’. She adds “We have lots of exciting workshops available to really help businesses to think differently and make a fresh start. In my session attendees can expect to get the latest innovative (and not so innovative) techniques to evaluate what their customers think and feel about them."
Workshops are priced at £50 each and early booking is recommended as spaces are very limited. The full list of workshops and booking information is available through Leeds Metropolitan University’s online store http://bit.ly/IgJXJp