The UK Centre for Events Management has been appointed to undertake a wide-ranging evaluation of the impact of Visit Blackpool's ambitious events programme. Project Director, Professor Rhodri Thomas, stated: 'We are very excited about this project. It involves a set of eight diverse events that, when combined, represent a highly creative package, and all taking place at such an iconic destination'. The study will last for one year and incorporate events ranging from Blackpool illuminations to the world street dance championships and the world fireworks championships.

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