The Beyond Tourism Benefits of Business Events


Professor Leo Jago

The De Haan Institute, University of Nottingham and Co-Editor of International Journal of Event and Festival Management


Date: 7th December 2010

Venue: Bronte G03, Headingley Campus

Time: 9.30am

Business events (formerly MICE) make a substantial contribution to the host economy. However, their value is usually assessed in terms of their tourism contribution achieved through the expenditure of delegates who come to the region to attend the event. This approach grossly underestimates their true contribution which is aligned to knowledge creation and dissemination. This presentation overviews some work that has been done to try and estimate the more holistic value of business events.

The State of the Art


Taking Heart

An exploration of a sense of place in the creation of large scale public events

Thursday 30 April 2009

G08, Old School Board,
Calverley Street
Leeds Metropolitan University



Guest Lecture
Nigel Jamieson



Internationally renowned theatre and performance events director Nigel Jamieson, will deliver a presentation exploring a sense of place, context and humanity in creating large scale artistically focussed public events.

With the political and corporate pressures that accompany high profile public events, can we ensure they remain a place not just for promotion, but for empowerment, reinvention, creativity and unity?

As the white glare of the Olympic spotlight focuses on
Britain, is there a chance that the accompanying huge investment in public performance might be used in new ways? Are we brave enough to reinvent what the world is used to, and focus not on self promotion but on the challenges that all of us who share the planet face together?

Nigel’s talk will consider how to make live performance part of the fabric of our communities, animating buildings and landscapes, getting us to re-imagine our public spaces, and permitting the intimate and the personal to sit alongside the epic and spectacular, using technologies not to distance but to unite in ways never imagined before.





About the speaker



Nigel Jamieson is acclaimed for creating some of the most compelling and eloquent physically expressive theatre of the last 10-15 years.

Founder of the International Workshop Festival in London, and the 1st London Festival of Circus, he was an Associate Director at the Royal National Theatre before moving to Australia in the 1990’s where he has become one of the leading voices in contemporary Australian performance.

He has created numerous productions in public spaces and on buildings and was the artistic director on ceremonies with the Sydney Olympics, Melbourne & Manchester Commonwealth Games and
Liverpool 08.






Contact us


For maps and directions on how to find us please click here

As spaces are limited please RSVP to This email address is being protected from spambots. You need JavaScript enabled to view it. by Monday 20 April 2009.

Call for Proposals to Present at a Symposium on Leadership and Governance of Artistic Festivals

at Leeds Metropolitan University, UK
Friday 27th – Saturday 28th November 2009

Led by the UK Centre for Events Management (UKCEM) and the Cultural Policy and Planning Unit (CPPU) at Leeds Metropolitan University


Festivals emerge in response to a variety of different factors, for some it is the vision of an individual artist/curator, for others it is in response to a communal action or a policy initiative on the part of a local authority or other ‘destination’. Surprisingly, given how ubiquitous festivals are in today’s cultural landscape, there is limited comparative work on how such different starting points support the growth and the sustainability of a festival.


Furthermore, as festivals become established with a Board and diverse stakeholders, the balance of power can shift along with the festival’s objectives.


This symposium will explore the governance and leadership of festivals (e.g. governed by a Board of Directors, an artistic director, a collective or the local authority) and the impact of different structures on the festival in terms of its organisational development, its artistic programme, its ability to position itself within cultural policy agendas and the impact of political leadership.