The latest findings from a report into future trends in the meetings and events industry is to be presented to industry leaders by a Leeds Met researcher.

Jackie Mulligan, Principal Lecturer from the International Centre for Research in Events, Tourism and Hospitality, will be presenting the latest findings from a new future trends report to industry leaders at EIBTM, the global meetings and events expo, which runs from 19 -21 November.

Jackie will be presenting findings on social changes, in particular generational differences,at the industry tradeshow. The presentation will draw on the latest research report - Future of Meetings: The bottom line - which brings together the findings from insights from over 1600 delegates from four continents alongside expert insights.

As Jackie explains: "I am very much looking forward to discussing the research with practitioners and considering the actions in event design and communication that should support businesses to be future-ready".

The full research alongside the latest report that has been funded by the MPI Foundation is available on www.mpiweb.org/FOM - Details of her session entitled Talking generations can be found here.

Earlier this year research carried out by academics at Leeds Met revealed that the UK meeting industry generates 3x more GDP than agriculture and the equivalent of 1 million full-time jobs.

The research revealed that:

. The UK meeting industry delivers £58.4 billion to the UK's gross domestic product (GDP) - making a contribution three times greater than agriculture to the country's economy.

. The meeting industry is the UK's 16th largest employer with more than 515,000 individuals directly employed - double that of the telecoms industry.

. Including indirect employment, the meeting industry generates more than 1 million full-time equivalent jobs.

. Meetings made a direct gross value added (GVA) contribution of £20.6 billion -more than legal services, accountancy or broadcasting.

. The meeting industry contributed £21.1 billion in taxes to the economy.

. When combined, the space occupied by the 10,000 venues in the UK is the equivalent of 6,000 football pitches and capable of seating 13.5% of the population at any one time.